Clear Channel Outdoor is teaming up with Swim Across America with a #MakingWavesToFightCancer public service campaign that will see SAA digital messaging in Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, New York City, Tampa, and San Francisco. The PSA messaging will run in each community two weeks leading up to the charity swims in those communities.
In New York City, Swim Across America messaging will run July 16th through August 4th on two of Clear Channel Outdoor Times Square digital billboards.
In addition to the public service messaging, Clear Channel Outdoor local offices will be volunteering at SAA charity swims in their communities through Clear Channel Spirit Days.
“Giving back is part of the Clear Channel Outdoor culture,” commented Gene Leehan, Executive Vice President and Senior Regional President, Clear Channel Outdoor. “Everyone has been or knows someone affected by cancer. Clear Channel Outdoor and our employees are honored to be part of Swim Across America’s charity program that gives hope and inspiration to those fighting this horrible disease.”
“Each of our charity swims has a sense of charm and community with a local beneficiary,” commented Rob Butcher, Swim Across America CEO. “Much appreciation to Clear Channel Outdoor for providing a platform that the Swim Across America name, cause and impact will be messaged nationally.”