Swim Across America Honors Teams in Times Square with Clear Channel Outdoor


Background:
We appreciate the teams that have given so much heart and soul to supporting the Swim Across America cause that we are using our public service message with Clear Channel Outdoor to recognize them in Times Square. Thank you. Thank you. Thank you for #MakingWavesToFightCancer with us. And if you are inspired to help others, find a charity swim near you at swimacrossamerica.org. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.

Times Square Details: The 1-minute ad ran in February 2021. The two screens stand 100 feet tall combined  –  55′ H x 31′ W and 44′ H x 44′ W and the location was adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.

Screen Shot 2019-07-17 at 3.26.16 PM

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Behind the Scenes: Swim Across America Times Square PSA with Clear Channel Outdoor

image1-6Background: Clear Channel Outdoor teamed up with Swim Across America for a #MakingWavesToFightCancer public service campaign that placed SAA digital messaging in eight markets including Times Square in New York City. The digital PSA promotes SAA charity swims in each market. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.

Times Square Details: The 15-second ad cycles for 5 minutes every hour from July 15th – August 4th, 2019.

The two screens stand 100 feet tall combined  –  55′ H x 31′ W and 44′ H x 44′ W to precise on the dimensions. The location is adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.

Screen Shot 2019-07-17 at 3.26.16 PM

Creative Team: Swim Across America Director of Marketing Ryan Baucom led the team project with the creative talents of brand designer Miriam Weiskind (mdoubleu) and Swim Across America Digital Media Intern Hannah Aspden.

FULL VIDEO