Behind the Scenes: Swim Across America Times Square PSA with Clear Channel Outdoor

image1-6Background: Clear Channel Outdoor teamed up with Swim Across America for a #MakingWavesToFightCancer public service campaign that placed SAA digital messaging in eight markets including Times Square in New York City. The digital PSA promotes SAA charity swims in each market. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.

Times Square Details: The 15-second ad cycles for 5 minutes every hour from July 15th – August 4th, 2019.

The two screens stand 100 feet tall combined  –  55′ H x 31′ W and 44′ H x 44′ W to precise on the dimensions. The location is adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.

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Creative Team: Swim Across America Director of Marketing Ryan Baucom led the team project with the creative talents of brand designer Miriam Weiskind (mdoubleu) and Swim Across America Digital Media Intern Hannah Aspden.

FULL VIDEO

SAA FAMILY TREE (JULY 2019)

SAA Family Tree is a monthly focus on stories that display the impact all the members of the Swim Across America family have both locally and nationally. If you have a story or link you’d like to share, please send here.

 

SAA – Baltimore

SAA – Denver

SAA – Boston

SAA – Nantucket

  • Celebrate Our Impact event at Nantucket Cottage Hospital

    SAA – Fairfield County

    • Greenwich shows support for Swim Across America Fairfield County (Greenwich Time)

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Best of SAA + SwimOutlet Contest – 2019

Again this year, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your SAA – spirited photos from event day and we’ll pick the best one from each open water swim. Grab your friends and family and show us the best the SAA community has to offer like these winners!

SAA – Houston

Winner: Natalie Marshall

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SAA – Tampa

Winner: Tori Kirkman

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SAA FAMILY TREE (MAY 2019)

SAA Family Tree is a monthly focus on stories that display the impact all the members of the Swim Across America family have both locally and nationally. If you have a story or link you’d like to share, please send here.

 

SAA – Baltimore

SAA – St. Louis

SAA – Houston

SAA – Atlanta

 

 

The SAA – SwimOutlet Contest is Back in 2019!

Back again this year, we have partnered with SwimOutlet for a social media photo contest for all of our open water swims! All summer, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your photo from your swim and we’ll pick the best one. Grab your friends and family and show us the best the SAA community has to offer!

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Swim Across America Impact: The 2018 Nobel Prize in Medicine

Since it’s founding in 1987, SAA charity swims have funded more than $75 million to cancer research. SAA grant researchers have developed multiple FDA approved immunotherapies, gene therapy and personalized therapy treatments. Swim Across America Impact highlights  where SAA grants have changed lives.

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The 2018 Nobel Prize in Medicine has been awarded to Dr. Jim Allison and Dr. Tasuku Honjo for their work in immunotherapy.  Swim Across America grants have played a role in the development of their research.

Dr. Jim Allison has been awarded the Nobel Prize in Medicine for his breakthrough research that our immune system can fight cancer. The Swim Across America research lab at Memorial Sloan Kettering Cancer Center collaborated with Dr. Allison to focus its research and clinical trials to understand how immunotherapy treatments could be developed for patients. The research and our grant funding at Memorial Sloan is more important than ever to understand why some patients respond to immunotherapy and others

Dr. Tasuku Honjo was awarded the 2018 Nobel Prize in Medicine. His discovery helped pioneer a new type of cancer treatment called immunotherapy. With Dr. Honjo’s discovery, SAA beneficiary Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins was able to conduct a clinical trial funded by Swim Across America that helped lead to the FDA approval of Keytruda. Families are being given hope because of pioneering research and non-profits like Swim Across America that provide grant funding.

You can read more about the 2018 prize here.