Updated Swim Across America Fundraising Messages for 2020

There have been many requests for sample messages to use in your fundraising efforts during the uncertainty of the current pandemic. Here are some messages created by Swim Across America staff and leading participants that you can share via email, text message, social media, the SAA fundraising app and other formats. 

Message #1

Every 15 min, 50 Americans are diagnosed with cancer. Even during a pandemic, people continue to hear the terrible words ‘you have cancer’. I have joined the Swim Across America family so that I can continue to give cancer patients hope by raising funds to support cutting edge cancer research. If you are able, please support me and my swim by making a donation to my personal fundraising page. Every bit helps and will make an impact in the fight to find a cure. 

Message #2

Most of us know someone who is dealing with cancer, and how devastating it can be both for the person who is ill and for the family.  Cancer touches everyone, and unfortunately during these crazy times, cancer isn’t going into quarantine. That is why I’m STILL making waves to fight cancer with Swim Across America. Since we can’t be together right now, would you instead ‘buy me a drink’ or ‘take me out to dinner’ by making a donation to my Swim Across America swim. The money you give will go toward cutting edge cancer research and make an impact in the fight to find a cure. 

Message #3

The past few weeks have definitely been a challenge for us all, which is why I wanted to send you a quick note to see how you were doing and to share with you on something I am looking forward to. This summer, when we are all hopefully able to come together again, I will be swimming 1 mile in open water with Swim Across America to raise funds to support cancer research. When you have a moment, check out my personal fundraising page to learn more about the event and what the funds will support. I’d love to catch up and hear what you are up to as well. Hopefully you have some fun plans to look forward to later this year too. 

Message #4

I hope you are doing ok in this crazy time. I wanted to reach out to thank you again for supporting my participation in Swim Across America. It really made me smile and feel just a little bit closer during all this isolation. Did you know that you might be able to double your donation by getting a matching gift from your employer? Check with your HR department to see what forms need to be completed or search here to see if your company is eligible for matching gifts. Every bit helps, so thank you for checking with your employer for a match! 

Message #5

I’ve been thinking about you and your family during this difficult time and wanted to reach out to see how you were doing. I’ve signed up to participate and fundraise to support cancer research with Swim Across America this year and they’ve been sharing these inspiring stories about dealing with uncertainty right now that I thought you might enjoy.  I hope this brings a little hope to your world right now. I can’t wait until we can get together again soon.

If you have any great messages you think other SAA participants can benefit from using, you can share with us at info@swimacrossamerica.org

2015 Swim Across America event, Day 2 - Nantasket Beach.

 

How Does the CARES Act Affect My 2020 Donation?

CARES Act for Nonprofits – On Friday, March 27, Congress passed and the President signed into law the Coronavirus Aid, Relief, and Economic Security (CARES) Act, a $2 trillion economic stimulus package legislated to provide immediate relief for nonprofits. You can help give families affected by cancer hope when you make a donation to Swim Across America.

Details About CARES Act

The inclusion of an expanded charitable giving incentive is a critical acknowledgement by Congress that the work of nonprofits like Swim Across America are essential services. Indeed, cancer isn’t taking a break and our mission continues to be critical as we raise funds and provide grants to our world-class beneficiaries. It is the first time Congress has passed this type of giving incentive in response to disaster or national emergency. 

Here Are The Highlights

IMPORTANT: New Deduction Available: Up to $300 per tax filing in annual charitable contributions. It is an “above the line” adjustment to income that will reduce a donor’s adjusted gross income (AGI), and thereby reduce taxable income. This is particularly beneficial to people who take the standard deduction when filing their taxes (in other words for taxpayers who do not itemize their deductions). A donation to a donor advised fund (DAF) does not qualify for this new deduction. 

New Charitable Deduction Limits: As part of the bill, individuals and corporations that itemize can deduct much greater amounts of their contributions. Individuals can elect to deduct donations up to 100% of their 2020 AGI (up from 60% previously). Corporations may deduct up to 25% of taxable income, up from the previous limit of 10%. The new deduction is for gifts that go to a public charity, such as Swim Across America. The old deduction rules apply to gifts to private foundations. The higher deduction does not apply to donations directly to a DAF. 

If your assets are substantial enough that you can give more than your income this year, you won’t lose the deduction for the excess amount. You can use it next year, as has always been the case.

Required Min. Distributions Waived in 2020 for Most Donors: RMD for individuals over age 70 ½ are suspended until 2021. This includes distributions from defined benefit pension plans and 457 plans. The RMD is an attractive way for donors to make a significant charitable gift directly from their IRA to a charity through a qualified charitable contribution (QCD) while avoiding taxable income. The suspension of the RMD may dampen somewhat the incentive for a donor who makes a gift from their IRA to count toward that minimum. However, the tax benefit of the QCD remains. 

The takeaway – donors directing a QCD to charity this year (up to $100,000 per individual) will still reduce their taxable IRA balance. This allows all taxpayers, itemizers and non-itemizers alike, to direct gifts from their IRA to charities in a tax efficient manner. 

DONATE TO SWIM ACROSS AMERICA TODAY

If you have questions or would like assistance making a donation, you can contact us at info@swimacrossamerica.org

This information is not intended as legal or tax advice. For such advice, please consult an attorney or tax advisor. Figures cited in any examples are for illustrative purposes only. References to tax rates include federal taxes only and are subject to change. State law may further impact your individual results.

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SAA Debuts WaveMaker Swag Bag for 2019

Swim Across America is excited to celebrate our 32nd year with a Swim Across America WaveMaker Swag Bag that includes three exclusive SAA – branded items!

As part of the WaveMaker club, we want you to show your SAA pride year-round. The official 2019 WaveMaker Swag Bag offers a branded cinch bag with zipper, a 16-ounce flexible Silipint 16 oz silicone glass and a custom BOCO Gear trucker hat. Want to take these awesome items home with you? Register today and set your fundraising goal to WaveMaker!

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Highlights of the swag bag include:

  • Cinched drawstring bag with zipper compartment for extra storage and functionality.
  • Eco-friendly, reusable and unbreakable silicone pint glass with unique tie-dye design from Silipint. Great to use on a pool deck, beach or any outdoor
  • A customized BOCO Gear Trucker Hat perfect for your outdoor training and adventures.

 

SAA Debuts WaveMaker Backpack gift for 2018

Swim Across America is excited to celebrate our 31st year with a Swim Across America-branded backpack for all participants that hit the WaveMaker fundraising goal.

This is your chance to go the extra mile and join the exclusive WaveMaker club to show your SAA pride year-round. Featuring a timeless design, the official 2018 WaveMaker backpack offers functionality and style including a laptop sleeve and tons of storage compartments for all your needs. Don’t forget to show your SAA swagwith buttons available for the first time. Register today and set your fundraising goal to WaveMaker!

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Other highlights of the backpack include:

  • Large, zippered main compartment
  • Interior multi-function organizer sized to fit up to an iPhone 6S plus
  • Easy access padded laptop pocket (fits up to a 15” laptop)
  • Front zippered pocket to store a tablet (fits up to a 10” tablet with a case)
  • Dual elastic water bottle pockets
  • Padded, adjustable shoulder straps
  • Neoprene top grab handle
  • Sport mesh padded back panels for cool and dry comfort

 

SAA Debuts Under Armour WaveMaker gift for 2017

Swim Across America is excited to celebrate our 30th Anniversary with an Under Armour-branded 1/4 zip pullover for all WaveMakers that raise at least $1,000.

This is your chance to go the extra mile and join the exclusive WaveMaker club. You’ll get the chance to show your SAA pride year-round with this all-weather pullover. Register today and set your fundraising goal to WaveMaker!

Fundraisers that hit their WaveMaker goal will also receive a $30 Finis gift card in honor of our 30th Anniversary and a WaveMaker car window decal as well. This is the year to set your goals higher to WaveMaker status!

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How to be a Pool Swim Pro

If you live in the United States of America right now, you’re aware of the deep freeze that was gripping the entire country. We’re unsure of how there are even any pools left to swim in- haven’t they all turned to blocks of ice in the ground by now?!

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The summer sun and open water season may be months away, but that hardly means that your local indoor pool can’t get some good use. Instead of worrying about those pesky New Year’s resolutions, why not resolve to do something for others and start a Swim Across America pool swim? Here are a few tips on how to be a Pool Swim Pro, deep freeze or sunny skies!

Have a Vision, but Be Open to it Changing:

It’s always best to have an idea of what you want an event to be like before you take it on, and to realistically assess your goals and visions. However, if things change along the way

Get Help from Us!

We put on large-scale-swims all the time, and we love helping our directors reach their goals and launch a great event. Request the official guide, “How to Host a Pool Swim” and we’ll help you, our newly minted Event Director, get everything going!

Break Out Your Calendar:

Even though SAA provides you with marketing materials, tips, fundraising software, and everything for event day, you’ll need ample time to secure a pool, a date, recruit volunteers and gain some fundraising momentum. Planning ahead is the key to building up a great event!

Fundraise Like a Boss:

It’s work, but ultimately, fundraising for your pool swim can be extremely rewarding, especially when you see the impact it has. Three major fundraising tips: Start Early, Be Pleasant and Persistent, and Get Personal. Every little bit counts, and every little bit makes a difference!

Enjoy the Day!

Event day can be stressful, but don’t forget to take a step back and absorb the magnitude of what you’ve accomplished. Have fun! Smile and get excited!