Behind the Scenes: Swim Across America Times Square PSA with Clear Channel Outdoor

image1-6Background: Clear Channel Outdoor teamed up with Swim Across America for a #MakingWavesToFightCancer public service campaign that placed SAA digital messaging in eight markets including Times Square in New York City. The digital PSA promotes SAA charity swims in each market. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.

Times Square Details: The 15-second ad cycles for 5 minutes every hour from July 15th – August 4th, 2019.

The two screens stand 100 feet tall combined  –  55′ H x 31′ W and 44′ H x 44′ W to precise on the dimensions. The location is adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.

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Creative Team: Swim Across America Director of Marketing Ryan Baucom led the team project with the creative talents of brand designer Miriam Weiskind (mdoubleu) and Swim Across America Digital Media Intern Hannah Aspden.

FULL VIDEO

Best of SAA + SwimOutlet Contest – 2019

Again this year, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your SAA – spirited photos from event day and we’ll pick the best one from each open water swim. Grab your friends and family and show us the best the SAA community has to offer like these winners!

SAA – Houston

Winner: Natalie Marshall

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SAA – Tampa

Winner: Tori Kirkman

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The SAA – SwimOutlet Contest is Back in 2019!

Back again this year, we have partnered with SwimOutlet for a social media photo contest for all of our open water swims! All summer, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your photo from your swim and we’ll pick the best one. Grab your friends and family and show us the best the SAA community has to offer!

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Best of 2018 Beneficiary Check Presentations

Swim Across America celebrated the end of the year across the country by presenting checks to our esteemed beneficiaries. Here is a collection of smiling faces as the hard fundraising work is now seeing its impact multiplied in the fight against cancer.

SAA – Tampa at Johns Hopkins All Children’s Hospital and Moffit Cancer Center

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SAA – Chicago at Rush University Medical Center

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SAA – Charlotte at Levine Cancer Institute

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SAA – Baltimore at Johns Hopkins Medicine

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SAA – Atlanta at Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta 

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SAA – Greenwich at Alliance for Cancer Gene Therapy

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SAA – Nantucket at Nantucket Cottage Hospital 

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SAA – Seattle at Seattle Cancer Care Alliance

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SAA – San Francisco at UCSF Benioff Children’s Hospital

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SAA – Denver at Children’s Hospital Colorado

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Swim Across America Impact: The 2018 Nobel Prize in Medicine

Since it’s founding in 1987, SAA charity swims have funded more than $75 million to cancer research. SAA grant researchers have developed multiple FDA approved immunotherapies, gene therapy and personalized therapy treatments. Swim Across America Impact highlights  where SAA grants have changed lives.

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The 2018 Nobel Prize in Medicine has been awarded to Dr. Jim Allison and Dr. Tasuku Honjo for their work in immunotherapy.  Swim Across America grants have played a role in the development of their research.

Dr. Jim Allison has been awarded the Nobel Prize in Medicine for his breakthrough research that our immune system can fight cancer. The Swim Across America research lab at Memorial Sloan Kettering Cancer Center collaborated with Dr. Allison to focus its research and clinical trials to understand how immunotherapy treatments could be developed for patients. The research and our grant funding at Memorial Sloan is more important than ever to understand why some patients respond to immunotherapy and others

Dr. Tasuku Honjo was awarded the 2018 Nobel Prize in Medicine. His discovery helped pioneer a new type of cancer treatment called immunotherapy. With Dr. Honjo’s discovery, SAA beneficiary Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins was able to conduct a clinical trial funded by Swim Across America that helped lead to the FDA approval of Keytruda. Families are being given hope because of pioneering research and non-profits like Swim Across America that provide grant funding.

You can read more about the 2018 prize here.

 

 

Best of #SAASwimOutlet – 2018

All summer, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your photo from your swim and add the hashtag #SAASwimOutlet to the caption and we’ll pick the best one. Grab your friends and family and show us the best the SAA community has to offer like these winners!

SAA – Tampa

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SAA – Greenwich-Stamford

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SAA – Boston

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SAA – Chicago

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SAA – Long Island Sound

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SAA – Charleston-Kiawah

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SAA – Nantucket

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SAA – St. Louis

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SAA – Denver

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SAA – Rhode Island

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SAA – Seattle

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SAA – Charlotte

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SAA – Baltimore

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SAA – San Francisco

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SAA – Dallas

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SAA – Atlanta

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SAA – Richmond

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Swim Across America Awards an Additional $100,000 to Fight Cancer

Swim Across America, a 501(c)3 that hosts charity swims with a purpose of granting the proceeds to fund cancer research, is pleased to announce it is awarding a $50,000 grant to Dr. Robyn Gartrell of Columbia University Medical Center and a $50,000 grant to Dr. Julie Saba of UC Children’s Hospital Oakland. The awarding of these two grants is a result of additional fundraising that was received in 2017 and is in addition to the $4,891,422 that SAA awarded for 2018 to its beneficiaries.

Since it’s founding in 1987, SAA charity swims have funded more than $75 million to cancer research. SAA grant researchers have developed multiple FDA approved immunotherapies, gene therapy and personalized therapy treatments. Over 1.6 million Americans are diagnosed with cancer every year. Because of SAA grants, oncologists have been able to conduct research that otherwise wouldn’t have been funded and more families have hope in the fight against cancer.

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Dr. Robyn Gartrell at SAA–Long Island

Dr. Gartrell will use her grant to study childhood brain tumors, including high-grade glioma (HGG), the most aggressive type of brain cancer in children. New treatment methods using the immune system, called immunotherapies, offer promise for helping to treat HGG in children. Dr. Gartrell’s team will study specific immune cells in and around HGG to determine the best approach in applying immunotherapy to this devastating disease.

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 Dr. Julie Saba at SAA–San Francisco

 

Dr. Saba will use her grant to study a cancer-related gene (AF1q) first identified in an infant with leukemia. Some types of cancers have high AF1q levels, and patient outcomes are worse in AF1q-positive tumors and leukemia. Scientists have concluded that AF1q is a “genetic driver” of cancer. The proposed project and SAA grant funding will compare the protein profiles on the surface of cancer cells either containing or lacking AF1q. By doing so, Dr. Saba expects to identify proteins that act as surrogate markers of AF1q expression that could be targeted by immune therapy. It is hoped that this study will move closer to developing a cure for cancers in which AF1q is a genetic driver.