Behind the Scenes: Swim Across America Times Square PSA with Clear Channel Outdoor

image1-6Background: Clear Channel Outdoor teamed up with Swim Across America for a #MakingWavesToFightCancer public service campaign that placed SAA digital messaging in eight markets including Times Square in New York City. The digital PSA promotes SAA charity swims in each market. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.

Times Square Details: The 15-second ad cycles for 5 minutes every hour from July 15th – August 4th, 2019.

The two screens stand 100 feet tall combined  –  55′ H x 31′ W and 44′ H x 44′ W to precise on the dimensions. The location is adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.

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Creative Team: Swim Across America Director of Marketing Ryan Baucom led the team project with the creative talents of brand designer Miriam Weiskind (mdoubleu) and Swim Across America Digital Media Intern Hannah Aspden.

FULL VIDEO

SAA FAMILY TREE (JULY 2019)

SAA Family Tree is a monthly focus on stories that display the impact all the members of the Swim Across America family have both locally and nationally. If you have a story or link you’d like to share, please send here.

 

SAA – Baltimore

SAA – Denver

SAA – Boston

SAA – Nantucket

  • Celebrate Our Impact event at Nantucket Cottage Hospital

    SAA – Fairfield County

    • Greenwich shows support for Swim Across America Fairfield County (Greenwich Time)

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Swim Across America Earns Coveted 4-Star Rating from Charity Navigator

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Transparency, accountability and financial health. Charity Navigator is a non-profit watchdog and has certified Swim Across America with 4-stars, the highest possible rating. We are thankful to all participants, volunteers, sponsors and donors for your ongoing trust and support of the Swim Across America mission. Learn more about how SAA received four stars here: http://bit.ly/SAACharityNavigator.

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Best of SAA + SwimOutlet Contest – 2019

Again this year, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your SAA – spirited photos from event day and we’ll pick the best one from each open water swim. Grab your friends and family and show us the best the SAA community has to offer like these winners!

SAA – Houston

Winner: Natalie Marshall

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SAA – Tampa

Winner: Tori Kirkman

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SAA FAMILY TREE (MAY 2019)

SAA Family Tree is a monthly focus on stories that display the impact all the members of the Swim Across America family have both locally and nationally. If you have a story or link you’d like to share, please send here.

 

SAA – Baltimore

SAA – St. Louis

SAA – Houston

SAA – Atlanta

 

 

The SAA – SwimOutlet Contest is Back in 2019!

Back again this year, we have partnered with SwimOutlet for a social media photo contest for all of our open water swims! All summer, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your photo from your swim and we’ll pick the best one. Grab your friends and family and show us the best the SAA community has to offer!

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SAA Debuts WaveMaker Swag Bag for 2019

Swim Across America is excited to celebrate our 32nd year with a Swim Across America WaveMaker Swag Bag that includes three exclusive SAA – branded items!

As part of the WaveMaker club, we want you to show your SAA pride year-round. The official 2019 WaveMaker Swag Bag offers a branded cinch bag with zipper, a 16-ounce flexible Silipint 16 oz silicone glass and a custom BOCO Gear trucker hat. Want to take these awesome items home with you? Register today and set your fundraising goal to WaveMaker!

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Highlights of the swag bag include:

  • Cinched drawstring bag with zipper compartment for extra storage and functionality.
  • Eco-friendly, reusable and unbreakable silicone pint glass with unique tie-dye design from Silipint. Great to use on a pool deck, beach or any outdoor
  • A customized BOCO Gear Trucker Hat perfect for your outdoor training and adventures.