Behind the Scenes: Swim Across America Times Square PSA with Clear Channel Outdoor

image1-6Background: Clear Channel Outdoor teamed up with Swim Across America for a #MakingWavesToFightCancer public service campaign that placed SAA digital messaging in eight markets including Times Square in New York City. The digital PSA promotes SAA charity swims in each market. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.

Times Square Details: The 15-second ad cycles for 5 minutes every hour from July 15th – August 4th, 2019.

The two screens stand 100 feet tall combined  –  55′ H x 31′ W and 44′ H x 44′ W to precise on the dimensions. The location is adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.

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Creative Team: Swim Across America Director of Marketing Ryan Baucom led the team project with the creative talents of brand designer Miriam Weiskind (mdoubleu) and Swim Across America Digital Media Intern Hannah Aspden.

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SAA Debuts WaveMaker Swag Bag for 2019

Swim Across America is excited to celebrate our 32nd year with a Swim Across America WaveMaker Swag Bag that includes three exclusive SAA – branded items!

As part of the WaveMaker club, we want you to show your SAA pride year-round. The official 2019 WaveMaker Swag Bag offers a branded cinch bag with zipper, a 16-ounce flexible Silipint 16 oz silicone glass and a custom BOCO Gear trucker hat. Want to take these awesome items home with you? Register today and set your fundraising goal to WaveMaker!

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Highlights of the swag bag include:

  • Cinched drawstring bag with zipper compartment for extra storage and functionality.
  • Eco-friendly, reusable and unbreakable silicone pint glass with unique tie-dye design from Silipint. Great to use on a pool deck, beach or any outdoor
  • A customized BOCO Gear Trucker Hat perfect for your outdoor training and adventures.

 

SAA Debuts WaveMaker Backpack gift for 2018

Swim Across America is excited to celebrate our 31st year with a Swim Across America-branded backpack for all participants that hit the WaveMaker fundraising goal.

This is your chance to go the extra mile and join the exclusive WaveMaker club to show your SAA pride year-round. Featuring a timeless design, the official 2018 WaveMaker backpack offers functionality and style including a laptop sleeve and tons of storage compartments for all your needs. Don’t forget to show your SAA swagwith buttons available for the first time. Register today and set your fundraising goal to WaveMaker!

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Other highlights of the backpack include:

  • Large, zippered main compartment
  • Interior multi-function organizer sized to fit up to an iPhone 6S plus
  • Easy access padded laptop pocket (fits up to a 15” laptop)
  • Front zippered pocket to store a tablet (fits up to a 10” tablet with a case)
  • Dual elastic water bottle pockets
  • Padded, adjustable shoulder straps
  • Neoprene top grab handle
  • Sport mesh padded back panels for cool and dry comfort

 

SAA CELEBRATES RECORD-BREAKING YEAR IN ORLANDO

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Members of the Swim Across America family came together in Orlando at Rosen Plaza for the Champions Against Cancer Summit this October 11-13.

Board Members, Event Directors, Olympians and Oncologists joined the national SAA staff to celebrate a record-breaking 2017 and the $3 million charitable contribution to SAA from Merck.

CHAMPIONS AGAINST CANCER WELCOME RECEPTION

See how many faces you recognize in this fun collection from the reception.

CHAMPIONS AGAINST CANCER SUMMIT

We were honored to have some of the country’s leading oncologists speak as well as plenty of SAA leaders. You can see some of the excitement from the Merck announcement in this album.

Thursday morning presenters included Dr. Taha Mexghoub (Memorial Sloan Kettering Cancer Center), Dr. Paul DiSilvestro (Women & Infants Hospital), Dr. Jeff Borgia (Rush University Medical Center), Dr. Lynda Vrooman (Dana-Farber Cancer Institute)

The surprise Merck charitable contribution was celebrated by special Olympian guests Rowdy Gaines, Steve Lundquist, Janel Jorgensen McArdle, Heather Petri, Ryan Berube, Eric Wunderlich, George DiCarlo and Craig Beardsley

The afternoon session featured Dr. Carlos Becerra (Baylor Charles A. Sammons Cancer Center at Dallas), Polona Safaric (Cold Spring Harbor Laboratory), Dr. Julie Saba, (UCSF Benioff Children’s Hospital San Francisco), Dr. Marc Symons (Feinstein Institute of North Shore) and Dr. Jonathan Gerber (Levine Cancer Institute of Carolinas Healthcare System).

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Friday presenters included Dr. Jim Garvin (New York-Presbyterian Columbia University Medical Center), Dr. Douglas K. Graham (Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta Children and Emory University), Dr. Shari Pilon-Thomas (Moffitt Cancer Center), Dr. Damon Reed (Moffitt Cancer Center) and Dr. Richard Garlic (University of Texas MD Anderson Children’s Cancer Hospital).

SAA Debuts Under Armour WaveMaker gift for 2017

Swim Across America is excited to celebrate our 30th Anniversary with an Under Armour-branded 1/4 zip pullover for all WaveMakers that raise at least $1,000.

This is your chance to go the extra mile and join the exclusive WaveMaker club. You’ll get the chance to show your SAA pride year-round with this all-weather pullover. Register today and set your fundraising goal to WaveMaker!

Fundraisers that hit their WaveMaker goal will also receive a $30 Finis gift card in honor of our 30th Anniversary and a WaveMaker car window decal as well. This is the year to set your goals higher to WaveMaker status!

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Which Cap Will You Wear in 2017?

Thanks to our national sponsor SwimOutlet, all Swim Across America open water participants will get a custom cap with the swim community on one side and the traditional SAA logo on the other. We hope you’ll wear your swim cap with pride and support SwimOutlet for continuing to support our mission to find a cure for cancer. Find your swim and sign up today!

2017 Swim Across America Caps

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FINIS Partners on WaveMaker Incentive

FINIS is celebrating SAAs 30th anniversary by offering a $30 gift card to all WaveMakers. WaveMakers are fundraisers that generate $1,000 in donations. In 2016, there were 1,300 WaveMakers so FINIS is donating $39,000 in gift cards. The cards will be handed onsite to WaveMakers during check in for your swim. This is just one of the perks of being a WaveMaker in 2017! Get registered now and aim high for WaveMaker recognition!

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