Background: Swim Across America is celebrating 35 years of impact this year in our public service message with Clear Channel Outdoor in Times Square. We highlighted some of the incredible milestones we’ve achieved as an organization thanks to the tireless efforts of our swimmers, volunteers and donors. You can read more about our history at swimacrossamerica.org/35. Thank you for #MakingWavesToFightCancer with us. And if you are inspired to help others, find a charity swim near you at swimacrossamerica.org. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.
Times Square Details: The 30 second ad is running for 3 weeks in July. The two screens stand 100 feet tall combined – 55′ H x 31′ W and 44′ H x 44′ W and the location was adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.
Grammy Award-Winner John Driskell Hopkins of the Zac Brown Band Contributes Theme Song ‘I’ll Take You Home’ and Provides Narration for ‘WaveMakers’
CHARLOTTE, July 1, 2021 — Every 15 minutes, 50 Americans are diagnosed with cancer. That’s close to 1.9 million new cases of cancer diagnosed just this year with an estimated 600,000 cancer deaths. But those statistics don’t tell the whole story. Within someone’s cancer journey, there are remarkable stories. Stories of triumph, stories of courage, stories of pioneers and stories of heartbreak that inspire.
WaveMakers is a new docu-series about Swim Across America, produced by Browning Production & Entertainment, and airing on the Discovery Life Network beginning July 8 at 8:00 p.m. (EST). It is a six-episode series that shares the stories of patients, survivors, family members, oncologists, swimmers, volunteers and Olympians who are all striving to make waves in the fight against cancer.
“WaveMakers showcases the Swim Across America community that is changing the face of cancer,” noted Rob Butcher, CEO of Swim Across America. “Our grants have led to breakthrough treatments such as immunotherapy that are saving lives. WaveMakers is a beautiful showcase of stories, and how the disease changes lives. We hope that viewers will be inspired and in watching WaveMakers know that there is hope.”
Grammy Award-winning Zac Brown Band-member John Driskell Hopkins wrote the theme song “I’ll Take you Home” for WaveMakers and provides the voice-over for the six episodes.
“I wrote ‘I’ll Take You Home’ to honor our family friend Grace Bunke, who sadly lost her life to osteosarcoma, and inspire her mother Vicki who is carrying on Grace’s legacy through Swim Across America to help others,” said John Driskell Hopkins. “I’m honored to be part of the story that brings a message of hope to so many.”
WaveMakers six-part docu-series will air for six weeks on Discovery Life Network. The first episode will air July 8 at 8 p.m., (EST). The trailer and broadcast schedule with show titles are available at wavemakers.tv.
Episode 1: July 8th; A 14-year old with osteosarcoma patient inspires a movement
Episode 2: July 15th; A mom honors her daughter’s legacy
Episode 3: July 22; Olympians and survivors inspiring each other
Episode 4: July 29; Why is it so hard to cure cancer?
Episode 5: August 5; When will cancer finally be cured?
Episode 6: August 12; A family overcomes heartbreak to find purpose with Swim Across America
Media Inquiries: Jenifer Howard | 203-273-4246 email@example.com
About Swim Across America: Swim Across America (SAA) is dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related charity events. Founded in 1987, Swim Across America has granted more than $100 million that has funded cancer research and clinical trials. With the help of volunteers nationwide and Olympians, Swim Across America grants have been at the forefront of leading to new treatments in immunotherapy and gene therapy. To learn more visit swimacrossamerica.org or follow on Facebook, Instagram and Twitter.
Background: We appreciate the teams that have given so much heart and soul to supporting the Swim Across America cause that we are using our public service message with Clear Channel Outdoor to recognize them in Times Square. Thank you. Thank you. Thank you for #MakingWavesToFightCancer with us. And if you are inspired to help others, find a charity swim near you at swimacrossamerica.org. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.
Times Square Details: The 1-minute ad ran in February 2021. The two screens stand 100 feet tall combined – 55′ H x 31′ W and 44′ H x 44′ W and the location was adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.
In 2020, Swim Across America transitioned from open water swims to fun and exciting virtual challenges in each city. We’re highlighting some of the best ‘Making Waves to Fight Cancer’ stories with Swim Across America this year!
There have been many requests for sample messages to use in your fundraising efforts during the uncertainty of the current pandemic. Here are some messages created by Swim Across America staff and leading participants that you can share via email, text message, social media, the SAA fundraising app and other formats.
Every 15 min, 50 Americans are diagnosed with cancer. Even during a pandemic, people continue to hear the terrible words ‘you have cancer’. I have joined the Swim Across America family so that I can continue to give cancer patients hope by raising funds to support cutting edge cancer research. If you are able, please support me and my swim by making a donation to my personal fundraising page. Every bit helps and will make an impact in the fight to find a cure.
Most of us know someone who is dealing with cancer, and how devastating it can be both for the person who is ill and for the family. Cancer touches everyone, and unfortunately during these crazy times, cancer isn’t going into quarantine. That is why I’m STILL making waves to fight cancer with Swim Across America. Since we can’t be together right now, would you instead ‘buy me a drink’ or ‘take me out to dinner’ by making a donation to my Swim Across America swim. The money you give will go toward cutting edge cancer research and make an impact in the fight to find a cure.
The past few weeks have definitely been a challenge for us all, which is why I wanted to send you a quick note to see how you were doing and to share with you on something I am looking forward to. This summer, when we are all hopefully able to come together again, I will be swimming 1 mile in open water with Swim Across America to raise funds to support cancer research. When you have a moment, check out my personal fundraising page to learn more about the event and what the funds will support. I’d love to catch up and hear what you are up to as well. Hopefully you have some fun plans to look forward to later this year too.
I hope you are doing ok in this crazy time. I wanted to reach out to thank you again for supporting my participation in Swim Across America. It really made me smile and feel just a little bit closer during all this isolation. Did you know that you might be able to double your donation by getting a matching gift from your employer? Check with your HR department to see what forms need to be completed or search here to see if your company is eligible for matching gifts. Every bit helps, so thank you for checking with your employer for a match!
I’ve been thinking about you and your family during this difficult time and wanted to reach out to see how you were doing. I’ve signed up to participate and fundraise to support cancer research with Swim Across America this year and they’ve been sharing these inspiring stories about dealing with uncertainty right now that I thought you might enjoy. I hope this brings a little hope to your world right now. I can’t wait until we can get together again soon.
If you have any great messages you think other SAA participants can benefit from using, you can share with us at firstname.lastname@example.org
CARES Act for Nonprofits– On Friday, March 27, Congress passed and the President signed into law the Coronavirus Aid, Relief, and Economic Security (CARES) Act, a $2 trillion economic stimulus package legislated to provide immediate relief for nonprofits. You can help give families affected by cancer hope when you make a donation to Swim Across America.
Details About CARES Act
The inclusion of an expanded charitable giving incentive is a critical acknowledgement by Congress that the work of nonprofits like Swim Across America are essential services. Indeed, cancer isn’t taking a break and our mission continues to be critical as we raise funds and provide grants to our world-class beneficiaries. It is the first time Congress has passed this type of giving incentive in response to disaster or national emergency.
Here Are The Highlights
IMPORTANT: New Deduction Available: Up to $300 per tax filing in annual charitable contributions. It is an “above the line” adjustment to income that will reduce a donor’s adjusted gross income (AGI), and thereby reduce taxable income. This is particularly beneficial to people who take the standard deduction when filing their taxes (in other words for taxpayers who do not itemize their deductions). A donation to a donor advised fund (DAF) does not qualify for this new deduction.
New Charitable Deduction Limits: As part of the bill, individuals and corporations that itemize can deduct much greater amounts of their contributions. Individuals can elect to deduct donations up to 100% of their 2020 AGI (up from 60% previously). Corporations may deduct up to 25% of taxable income, up from the previous limit of 10%. The new deduction is for gifts that go to a public charity, such as Swim Across America. The old deduction rules apply to gifts to private foundations. The higher deduction does not apply to donations directly to a DAF.
If your assets are substantial enough that you can give more than your income this year, you won’t lose the deduction for the excess amount. You can use it next year, as has always been the case.
Required Min. Distributions Waived in 2020 for Most Donors:RMD for individuals over age 70 ½ are suspended until 2021. This includes distributions from defined benefit pension plans and 457 plans. The RMD is an attractive way for donors to make a significant charitable gift directly from their IRA to a charity through a qualified charitable contribution (QCD) while avoiding taxable income. The suspension of the RMD may dampen somewhat the incentive for a donor who makes a gift from their IRA to count toward that minimum. However, the tax benefit of the QCD remains.
The takeaway – donors directing a QCD to charity this year (up to $100,000 per individual) will still reduce their taxable IRA balance. This allows all taxpayers, itemizers and non-itemizers alike, to direct gifts from their IRA to charities in a tax efficient manner.
This information is not intended as legal or tax advice. For such advice, please consult an attorney or tax advisor. Figures cited in any examples are for illustrative purposes only. References to tax rates include federal taxes only and are subject to change. State law may further impact your individual results.
In 1987, an inaugural charity swim was hosted across Long Island Sound that raised $5,000 for cancer research. Since then, Swim Across America charity swims have granted nearly $100M that has funded innovative cancer research and clinical trials. Swim Across America grants have played a major role in the development of immunotherapy, detection, gene therapy and personalized medicine. The impact is that families who hear “you have cancer” are more than ever hearing “there is hope.”
In 2020, Swim Across America will be awarding a record $6 million in cancer research grants that will fund more than 50 projects and programs at the following beneficiaries: Alliance for Cancer Gene Therapy (Connecticut), Baylor Scott & White Sammons Cancer Center (Dallas), Cancer Support Team (Westchester, NY), RUSH University Medical Center (Chicago), Children’s Healthcare of Atlanta, Cold Spring Harbor Laboratory (New York), Columbia University Medical Center (New York), Dana- Farber Cancer Institute (Boston), Feinstein Institute for Medical Research (New York), Medical University of South Carolina Hollings Cancer Center (Charleston), Johns Hopkins Sidney Kimmel Comprehensive Cancer Center (Baltimore), Johns Hopkins All Children’s Hospital (Tampa), Atrium Health Levine Cancer Institute (Charlotte), MassGeneral Hospital for Children (Boston), MD Anderson Cancer Center (Houston), Memorial Sloan Kettering Cancer Center (New York), Moffitt Cancer Center (Tampa), Nantucket Cottage Hospital, Palliative and Support Care of Nantucket, Siteman Cancer Center (St. Louis), Seattle Cancer Care Alliance, UC Benioff Children’s Hospitals (San Francisco and Oakland), Children’s Hospital Colorado (Denver), University of Michigan Rogel Cancer Center (Detroit), VCU Massey Cancer Center (Richmond) and Women and Infants Hospital (Rhode Island).
In addition to these grants that are being funded by Swim Across America charity swims within their community, Swim Across America is awarding $120,000 in grants to the Conquer Cancer Foundation (American Society of Clinical Oncology—ASCO) and the American Association for Cancer Research (AACR) that will fund young investigators who have promising ideas to fight cancer.
Swim Across America and United Airlines are partnering for United’s “Miles on A Mission” program where United MileagePlus members can give back to charities by donating their airline miles. Check out their promotional video for the program here.
When donating to SAA, your miles will be used to cover travel for special guests attending Swim Across America charity swims. The miles will be used to offset travel costs we would have otherwise paid for, meaning more money can be granted to beneficiary hospitals.
The campaign will run until November 22 or until we reach our goal set at 250,000 miles. Help us reach our goal and take our impact further. Please share with friends and family for the biggest impact.
Swim Across America partnered with the Michael Phelps Foundation for an inspiring charity swim honoring Michael’s learn-to-swim coach and cancer survivor, Cathy Bennett. The event in Mesa, Arizona raised over $55,000 that will fund a cancer research project at Johns Hopkins Kimmel Cancer Center in Baltimore.
Bennett, whom Phelps affectionately refers to as Ms. Cathy, is the Program Director of the Michael Phelps Foundation where she oversees the Foundation’s signature program – IM – which provides learn-to-swim, recreational aquatic activities, organized swim instruction, as well as health, wellness, and goal-setting programming.
Phelps, the most decorated swimmer in World Championships history and 28-time Olympic medalist, retired from competitive swimming in 2016.
Notable attendees included Dr. Bill Nelson, chief of the Kimmel Cancer Center at Johns Hopkins, three-time Olympian Allison Schmitt (2008, 2012, 2016), 2016 Olympic head coach and Arizona State University head coach Bob Bowman, and members of the ASU swim team.
SAA Family Tree is a monthly focus on stories that display the impact all the members of the Swim Across America family have both locally and nationally. If you have a story or link you’d like to share, please send here.
Learn how to Swim to Save a Life. This Charity Raised Nearly $100 million to Directly Fund Therapies to Defeat Cancer. A Conversation with Swim Across America’s Rob Butcher and Board Chair Pam Ryan from Goldman Sachs
With yearly swim, Mt. Hebron High junior raises money for cancer research at Magothy River event (Baltimore Sun)
Dr. Jonathan Webster of Johns Hopkins and Patient Ambassador Vanessa Brandon promoted Swim Across America on Midday Maryland
SAA – Dallas
North Texas Swimmers Raise Money for Local Cancer Research (NBC DFW)
Lake Ray Hubbard swim event helps raise money for cancer research (FOX 4 DFW)
SAA – St. Louis
Swim Across America CEO Rob Butcher and champion swimmer Mallory Comerford promoted the upcoming swim on FOX 2!
SAA – Catalina Relay Team
The six relay swimmers representing SAA crushed their 54-mile relay swim this September! It only took them 28 hours and they are now the 11th team EVER to complete this swim around Catalina Island! Not to mention they have raised over $60,000!
SAA – Rhode Island
A Special Message on behalf of SAA -Rhode Island from Olympian Elizabeth Beisel and Providence College Coach John O’Neill