Updated Swim Across America Fundraising Messages for 2020

There have been many requests for sample messages to use in your fundraising efforts during the uncertainty of the current pandemic. Here are some messages created by Swim Across America staff and leading participants that you can share via email, text message, social media, the SAA fundraising app and other formats. 

Message #1

Every 15 min, 50 Americans are diagnosed with cancer. Even during a pandemic, people continue to hear the terrible words ‘you have cancer’. I have joined the Swim Across America family so that I can continue to give cancer patients hope by raising funds to support cutting edge cancer research. If you are able, please support me and my swim by making a donation to my personal fundraising page. Every bit helps and will make an impact in the fight to find a cure. 

Message #2

Most of us know someone who is dealing with cancer, and how devastating it can be both for the person who is ill and for the family.  Cancer touches everyone, and unfortunately during these crazy times, cancer isn’t going into quarantine. That is why I’m STILL making waves to fight cancer with Swim Across America. Since we can’t be together right now, would you instead ‘buy me a drink’ or ‘take me out to dinner’ by making a donation to my Swim Across America swim. The money you give will go toward cutting edge cancer research and make an impact in the fight to find a cure. 

Message #3

The past few weeks have definitely been a challenge for us all, which is why I wanted to send you a quick note to see how you were doing and to share with you on something I am looking forward to. This summer, when we are all hopefully able to come together again, I will be swimming 1 mile in open water with Swim Across America to raise funds to support cancer research. When you have a moment, check out my personal fundraising page to learn more about the event and what the funds will support. I’d love to catch up and hear what you are up to as well. Hopefully you have some fun plans to look forward to later this year too. 

Message #4

I hope you are doing ok in this crazy time. I wanted to reach out to thank you again for supporting my participation in Swim Across America. It really made me smile and feel just a little bit closer during all this isolation. Did you know that you might be able to double your donation by getting a matching gift from your employer? Check with your HR department to see what forms need to be completed or search here to see if your company is eligible for matching gifts. Every bit helps, so thank you for checking with your employer for a match! 

Message #5

I’ve been thinking about you and your family during this difficult time and wanted to reach out to see how you were doing. I’ve signed up to participate and fundraise to support cancer research with Swim Across America this year and they’ve been sharing these inspiring stories about dealing with uncertainty right now that I thought you might enjoy.  I hope this brings a little hope to your world right now. I can’t wait until we can get together again soon.

If you have any great messages you think other SAA participants can benefit from using, you can share with us at info@swimacrossamerica.org

2015 Swim Across America event, Day 2 - Nantasket Beach.

 

How Does the CARES Act Affect My 2020 Donation?

CARES Act for Nonprofits – On Friday, March 27, Congress passed and the President signed into law the Coronavirus Aid, Relief, and Economic Security (CARES) Act, a $2 trillion economic stimulus package legislated to provide immediate relief for nonprofits. You can help give families affected by cancer hope when you make a donation to Swim Across America.

Details About CARES Act

The inclusion of an expanded charitable giving incentive is a critical acknowledgement by Congress that the work of nonprofits like Swim Across America are essential services. Indeed, cancer isn’t taking a break and our mission continues to be critical as we raise funds and provide grants to our world-class beneficiaries. It is the first time Congress has passed this type of giving incentive in response to disaster or national emergency. 

Here Are The Highlights

IMPORTANT: New Deduction Available: Up to $300 per tax filing in annual charitable contributions. It is an “above the line” adjustment to income that will reduce a donor’s adjusted gross income (AGI), and thereby reduce taxable income. This is particularly beneficial to people who take the standard deduction when filing their taxes (in other words for taxpayers who do not itemize their deductions). A donation to a donor advised fund (DAF) does not qualify for this new deduction. 

New Charitable Deduction Limits: As part of the bill, individuals and corporations that itemize can deduct much greater amounts of their contributions. Individuals can elect to deduct donations up to 100% of their 2020 AGI (up from 60% previously). Corporations may deduct up to 25% of taxable income, up from the previous limit of 10%. The new deduction is for gifts that go to a public charity, such as Swim Across America. The old deduction rules apply to gifts to private foundations. The higher deduction does not apply to donations directly to a DAF. 

If your assets are substantial enough that you can give more than your income this year, you won’t lose the deduction for the excess amount. You can use it next year, as has always been the case.

Required Min. Distributions Waived in 2020 for Most Donors: RMD for individuals over age 70 ½ are suspended until 2021. This includes distributions from defined benefit pension plans and 457 plans. The RMD is an attractive way for donors to make a significant charitable gift directly from their IRA to a charity through a qualified charitable contribution (QCD) while avoiding taxable income. The suspension of the RMD may dampen somewhat the incentive for a donor who makes a gift from their IRA to count toward that minimum. However, the tax benefit of the QCD remains. 

The takeaway – donors directing a QCD to charity this year (up to $100,000 per individual) will still reduce their taxable IRA balance. This allows all taxpayers, itemizers and non-itemizers alike, to direct gifts from their IRA to charities in a tax efficient manner. 

DONATE TO SWIM ACROSS AMERICA TODAY

If you have questions or would like assistance making a donation, you can contact us at info@swimacrossamerica.org

This information is not intended as legal or tax advice. For such advice, please consult an attorney or tax advisor. Figures cited in any examples are for illustrative purposes only. References to tax rates include federal taxes only and are subject to change. State law may further impact your individual results.

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Fundraising Made Easy: Facebook Integration Now Live for SAA

Swim Across America is making fundraising easier through social media!

You can now link your Swim Across America fundraising page directly with Facebook. Once you register for your SAA charity swim, you can directly link your personal Swim Across America fundraising page to Facebook. You’ll be able to easily spread the word, collect donations and track your progress on Facebook. All donations through Facebook will be received by SAA and reflected in your fundraising thermometer!

Here’s How To Connect Your Fundraiser to Facebook:

1. Log in to your participant center.

SAA PC

2. Scroll down and click on ‘Connect Fundraiser to Facebook.’

SAA Fundraiser 4

3. It will redirect you to Facebook and a pop-up where you will click ‘OK’ or ‘Continue.’

4. You will then be prompted to go to your Fundraiser on Facebook if it doesn’t take you there immediately.

Facebook Fundraiser SAA

Swim Across America Facebook

5. Now you can edit all of your fundraising information and details you wish to include.

Swim Across America Facebook Fundraiser 2

6.  Promote your fundraiser by sharing a post on your timeline or inviting friends and family to your fundraising page.

Swim Across America Facebook Fundraiser 3

This new Facebook integration allows you to spread the word of your fundraising efforts and reach more people quicker and easier then ever before. For questions about using fundraisers on Facebook scroll down to the bottom part of our FAQ page.

Log in and get started now!