Behind the Scenes: Swim Across America Times Square PSA with Clear Channel Outdoor

Posted on July 18, 2019February 18, 2021 Posted in #MakingWavesToFightCancer, Corporate Partners, Events, Long Island Sound, News, UncategorizedTagged ad, clear channel, clear channel outdoor, creative, psa, swim across america, times squareLeave a comment

Background: Clear Channel Outdoor teamed up with Swim Across America for a #MakingWavesToFightCancer public service campaign that placed SAA digital messaging in eight markets including Times Square in New York City. The digital PSA promotes SAA charity swims in each market. Thanks to the Clear Channel Outdoor team for supporting the Swim Across America mission on the largest scale! You can read about more about the partnership here.

Times Square Details: The 15-second ad cycles for 5 minutes every hour from July 15th – August 4th, 2019.

The two screens stand 100 feet tall combined – 55′ H x 31′ W and 44′ H x 44′ W to precise on the dimensions. The location is adjacent to Duffy Square and the TKTS on Broadway between 46th and 47th Streets.

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Creative Team: Swim Across America Director of Marketing Ryan Baucom led the team project with the creative talents of brand designer Miriam Weiskind (mdoubleu) and Swim Across America Digital Media Intern Hannah Aspden.

FULL VIDEO

SAA FAMILY TREE (JULY 2019)

Posted on July 16, 2019 Posted in #DefeatCancer, Events, Family Tree, Fundraising, Labs, News, olympians, UncategorizedTagged cancer, media, News, olympians, swim across america, televisionLeave a comment

SAA Family Tree is a monthly focus on stories that display the impact all the members of the Swim Across America family have both locally and nationally. If you have a story or link you’d like to share, please send here.

SAA – Baltimore

Eight Annual Fins for A Cure Makes Splash for Cancer Research (Severna Park Voice)

SAA – Denver

Local Event Director Nicole Vanderpoel and SAA Patient Ambassador Lauren Alfino Made Waves on Local Television (Colorado & Company)

SAA – Charleston-Kiawah

Local Event Director Brad Johnson was featured in The Island Connection

SAA – Boston

Marietta’s Safalow continues to swim for charity (Marietta Daily Journal)

SAA – Nantucket

Celebrate Our Impact event at Nantucket Cottage Hospital

SAA – Fairfield County
- Greenwich shows support for Swim Across America Fairfield County (Greenwich Time)

Best of SAA + SwimOutlet Contest – 2019

Posted on June 3, 2019October 2, 2019 Posted in #DefeatCancer, chicago, Events, Family Tree, Long Island Sound, News, SAA on the Scene, san francisco, UncategorizedTagged #SAASwimOutlet, making waves to fight cancer, swim across america, Swim OutletLeave a comment

Again this year, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your SAA – spirited photos from event day and we’ll pick the best one from each open water swim. Grab your friends and family and show us the best the SAA community has to offer like these winners!

SAA – Houston

Winner: Natalie Marshall

SAA – Tampa

Winner: Tori Kirkman

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SAA – Fairfield County

Winner: Karen O’Brien (& Family)

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SAA – Boston

Winner: Stacey Mehringer

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SAA – Detroit

Winner: Katrina Jozwiak

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SAA – Long Island Sound

Winner: Lindsay Hall

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SAA – Sound to Cove

Winner: Brianna Fordham

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SAA – Charleston-Kiawah

Winner: Emma Ledingham

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SAA – Chicago

Winner: Andrew Xue

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SAA – Nantucket

Winner: Caitlin Marcoux

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SAA – St. Louis

Winner: Dustin Barrett

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SAA – Denver

Winner: Kyle Robrock

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SAA – Seattle

Winner: Cammy Webster

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SAA – Dallas

Winner: Amanda Hopkins

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SAA – Baltimore

Winner: Sammy Rocks

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SAA – Charlotte

Winner: Sara Dunn

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SAA – Atlanta

Winner: Katie Herman

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SAA – San Francisco

Winner: Eric Miller

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SAA FAMILY TREE (MAY 2019)

Posted on May 6, 2019May 6, 2019 Posted in #DefeatCancer, Events, Family Tree, Fundraising, Labs, News, olympians, UncategorizedTagged cancer, media, News, olympians, swim across america, televisionLeave a comment

SAA – Baltimore

Anne Arundel County swim teams raise nearly $17,000 to fight cancer. (Capital Gazette)

SAA – St. Louis

Tierney Selected for CSCAA Swim Across America Award (College Swimming & Diving Coaches Association of America)

SAA – Denver

Logging laps with Olympians: Making Waves to Fight Pediatric Cancer (Fox31 Denver)

SAA – Houston

As her husband completes brain tumor treatment, caregiver swims to help others (MD Anderson Cancer Center)
Family makes waves to fight cancer (Tribune Chronicle)

SAA – Atlanta

SwimAtlanta clinic to feature five Olympians, raise money for Swim Across America’s cancer research (Gwinnett Prep Sports)

SAA – Tampa Bay
- Event Director Amy Maguire and Carli Taymans, a local high school student, joined AM Tampa Bay

The SAA – SwimOutlet Contest is Back in 2019!

Posted on April 23, 2019 Posted in #DefeatCancer, chicago, Events, Family Tree, Long Island Sound, News, SAA on the Scene, san francisco, UncategorizedTagged #SAASwimOutlet, making waves to fight cancer, swim across america, Swim OutletLeave a comment

Back again this year, we have partnered with SwimOutlet for a social media photo contest for all of our open water swims! All summer, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your photo from your swim and we’ll pick the best one. Grab your friends and family and show us the best the SAA community has to offer!

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4 Ways to Share SAA this #GivingTuesday

Posted on November 26, 2018November 26, 2018 Posted in #DefeatCancer, #MakingWavesToFightCancer, Events, Giving Tuesday, News, SAA PrideTagged Giving Tuesday, swim across americaLeave a comment

This #GivingTuesday, November 27, Swim Across America is asking you to show your love for SAA by participating in one of these four fun tasks! Remember to tag #SwimAcrossAmerica and #GivingTuesday in all your social media posts!

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Swim Across America Impact: The 2018 Nobel Prize in Medicine

Posted on October 18, 2018 Posted in #DefeatCancer, Fundraising, Grant, Labs, Long Island Sound, News, san francisco, UncategorizedTagged cancer research, immunotherapy, nobel prize, swim across america, swim charityLeave a comment

Since it’s founding in 1987, SAA charity swims have funded more than $75 million to cancer research. SAA grant researchers have developed multiple FDA approved immunotherapies, gene therapy and personalized therapy treatments. Swim Across America Impact highlights where SAA grants have changed lives.

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The 2018 Nobel Prize in Medicine has been awarded to Dr. Jim Allison and Dr. Tasuku Honjo for their work in immunotherapy. Swim Across America grants have played a role in the development of their research.

Dr. Jim Allison has been awarded the Nobel Prize in Medicine for his breakthrough research that our immune system can fight cancer. The Swim Across America research lab at Memorial Sloan Kettering Cancer Center collaborated with Dr. Allison to focus its research and clinical trials to understand how immunotherapy treatments could be developed for patients. The research and our grant funding at Memorial Sloan is more important than ever to understand why some patients respond to immunotherapy and others

Dr. Tasuku Honjo was awarded the 2018 Nobel Prize in Medicine. His discovery helped pioneer a new type of cancer treatment called immunotherapy. With Dr. Honjo’s discovery, SAA beneficiary Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins was able to conduct a clinical trial funded by Swim Across America that helped lead to the FDA approval of Keytruda. Families are being given hope because of pioneering research and non-profits like Swim Across America that provide grant funding.

You can read more about the 2018 prize here.

SAA FAMILY TREE (OCTOBER 2018)

Posted on October 17, 2018October 18, 2018 Posted in #DefeatCancer, Events, Family Tree, Fundraising, Labs, News, olympians, UncategorizedTagged cancer, media, News, olympians, swim across america, televisionLeave a comment

SAA – Charleston-Kiawah

Event Director Brad Johnson promoted our 2nd annual swim on Kiawah Island Golf Resort.

SAA – Seattle

Dan Benoit and Matt Jennings represented SAA – Seattle on KING5 News.

SAA – Dallas

Fox4 profiled a Mother-Son Duo that took on the challenge of #MakingWaves together.

SAA – Atlanta

This 11Alive Recap of the Atlanta swim and ‘Amazing’ Grace Bunke’s legacy at the swim is a fitting tribute: “Hope has no finish line.”

SAA – Baltimore

Captains of Clarke’s Sharks represented the Baltimore swim on Midday Maryland!

SAA – Charlotte

SAA CEO Rob Butcher donned the wetsuit on WCCB News Rising.
SAA Director of Marketing Ryan Baucom and Dr. Edward Copelan of Levine Cancer Institute talked all things SAA on Charlotte Today.

SAA – Richmond

Event Director Jay Peluso previewed the inaugural Richmond open water swim on ABC8 News.

Best of #SAASwimOutlet – 2018

Posted on July 24, 2018October 16, 2018 Posted in #DefeatCancer, chicago, Events, Family Tree, Long Island Sound, News, SAA on the Scene, san francisco, UncategorizedTagged #SAASwimOutlet, making waves to fight cancer, swim across america, Swim OutletLeave a comment

All summer, we’re offering an exciting opportunity to show your love for SAA and win a $100 SwimOutlet.com gift card. Enter by tagging @saaswim and @swimoutlet in your photo from your swim and add the hashtag #SAASwimOutlet to the caption and we’ll pick the best one. Grab your friends and family and show us the best the SAA community has to offer like these winners!